Integrity Matters
                        May 10, 2006
                      Call it what you want: Plagiarism is
                      cheating
                      
 Question: (E-238)
 
                        Question: (E-238)
                      Dear Jim:
                      William H. Swanson is the 57 year-old chief executive
                        of Raytheon, a multi-billion dollar military contractor.  He
                        serves on the board at Sprint Nextel. He was just "outed" for
                        plagiarizing. Why would a rich and powerful guy
                        stoop so low? His  "Unwritten Rules of Management" were
                        copied - sometimes word for word - from the 1944
                        writings of another engineer, W.J. King, who wrote "The
                        Unwritten Laws of Engineering."  Where
                      is Swanson's integrity?
                       Response:
 
                        Response:
                      Your questions about plagiarism confirm the need for
                        an intelligent and effective architecture of integrity,
                        in many areas of our society. Powerful individuals
                        fall prey to ego, greed and self-inflicted lies. These
                        folks believe their own press clippings. Restoring social
                        and emotional integrity requires a behavior-shaping framework. And
                        here is a reason why: can you name a profession
                        or enterprise that has not been tainted by corruption
                        or malfeasance? Human beings need clear guidelines
                        with meaningful consequences.
 
Two recent plagiarism stories underscore this widespread disease in our society. Is
the issue about cheating or getting caught? For too many it is the latter. Swanson's
behavior at Raytheon was wrong and so too the sophomore at Harvard College, Ms.
Kaavya Viswanathan, whose now infamous debut-novel, was little more than a cut-and-paste
job. Downloading the work of others, without attribution, is dishonest. Yes,
mistakes can be made - but not a whole book's worth. 
                      The Bracher Center for Integrity was launched, in 2002,
                        because we recognized that values such as integrity,
                        perseverance, and commitment were being averaged-down
                        in a misguided search for consensus and convenience. It
                        is fundamentally wrong to accept that to get along you
                        always have to go along. The excesses of a few
                        appear to have punished the whole of society, including
                        the moral confidence way too many people. Prevailing
                        structures promote the politics of convenience over the
                        commitment of leadership, quality or integrity. Too large
                        a part of the business community enjoys the excesses
                        of luxury as it continues to drift from quick deals to
                        devastating dishonesty, winking as rules, laws and constructive
                        values are ignored. 
                      According to President Theodore Roosevelt: "The
                        things that will destroy America are prosperity at any
                        price, peace at any price, safety first instead of duty
                        first, the love of soft living, and the get-rich-quick
                        theory of life."
                      Any thinking adult understands that "integrity is
                      one of several paths; distinguishing itself from the others
                      because it is the right path and the only one upon which
                      you will never get lost." -- 
M.H. McKee. The
                      harsh reality is that success comes before work, but only
                      in the dictionary. If achievement was that easy,
                      then everyone would be rich and famous. Integrity, in all
                      activities, is the best policy.