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Integrity Matters by James Bracher and Dan Halloran

For Bracher, integrity matters
By Kelly Nix
The Salinas Californian

Jim Bracher has made integrity his life’s work – and he keeps finding new ways to spread the gospel.

His latest venture is a book called Integrity Matters, which he co-authored with partner Daniel Halloran. Bracher [and Halloran] today will sign copies of the book at the California State University, Monterey Bay, where it will become required reading in some business courses.

Bracher was ordained into the Christian ministry of the [Congregational Church (United Church) in 1970], later becoming a corporate leadership consultant in 1980. In 2002 Jim founded the Bracher Center for Integrity in Leadership in Monterey. This past winter, he began working with the Boys and Girls Clubs of Monterey County on ways to teach life values to young people.

The new 200-page hardback, Integrity Matters, due out in bookstores May 3, explores how honesty, openness and fairness come to the fore in both business and personal life. It’s already available on

Integrity Matters grew out of Bracher’s weekly question-and-response column of the same name, which since December 2002 has appeared on the Business page of The Salinas Californian and also in El Sol.

In the book, Halloran has added context and background that’s woven among columns organized around what the authors call the “Eight Attributes of an Integrity-Centered Company.”

Integrity Matters is a road map for renewing values in an all-too-often-directionless society,” Bracher said last week.

‘Full of anecdotes’

The “Eight Attributes” - a structure inspired by a column reader’s question – are:

  1. Character
  2. Honesty
  3. Openness
  4. Authority
  5. Partnership
  6. Performance
  7. Charity
  8. Graciousness

Despite its weighty subject, the book is not a daunting read, said Scott Warrington, vice president of the university advancement at CSUMB.

“It’s full of tremendous anecdotes about life in the business world and life in general,” Warrington said. “We think the university benefits 110 percent with our association with him.”

Bracher and Halloran have donated 200 copies of Integrity Matters to the university for sale as a fund-raiser. They’re also donating copies to the National Steinbeck Center next month.

Bracher, 58, left a 10-year career as a clergyman to found Monterey-based Dimension Five Consultants Inc. His experiences as a leadership consultant working with many large corporations gave him insights that helped inspire the Center for Integrity in Leadership, he said.

“I knew a lot of business people, and they built their business on integrity and leadership,” Bracher said. “Integrity-centered leadership is the only reliable foundation for long term success.”

Sharing message with youth

Just as business leaders encouraged him, Bracher is taking his message of integrity to 7-to 18-year-olds at the Boys and Girls Clubs of Monterey County.

In a series of integrity workshops, which began in February, he explains to young people the “Eight Attributes” before asking them what they mean to them.

“I wasn’t sure I would be able to talk [with] 8-year-olds,” Bracher said.

But Steve Metzger, board member with the local Boys and Girls Clubs organization, said Bracher has a way of making the elements of integrity tangible to children and young adults.

“When someone borrows your baseball bat and doesn’t return it … these are things they can relate to,” Metzger said.

Bracher and Halloran are currently writing another book on executive leadership that could be released by the end of this year. A title has not been chosen.

Bracher is eager to see his integrity message reach Salinas-area young people and beyond. With his newspaper column, book, a Web site [] and other plans still in the works, he’s hoping for a global audience.

“We want to expand both the national and international conversation on integrity,” he said. “So the “Eight Attributes” can literally move thinking to planning on to discussion, decision-making and behavior. It’s a pretty grand hope.”

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