Bracher Center for Integrity in Leadership » Integrity Matters, a weekly column by James Bracher.

Integrity Matters
April 2, 2003

Feedback: “KNOW AN ETHICAL COMPANY?” SURVEY

Local bank steps up for integrity

Question: (E-037)

We promised to tell you, today, about the responses to our Ethical Company Survey, begun in The Californian on February 26, 2003. We received one nomination, Community Bank, and are pleased that the leader of that institution is willing to be recognized.

Obviously, this signals that our community is willing to stand up and be counted.

Now, what might a low response or almost no response mean?

Are there ethical companies in Salinas? Certainly.
Are many of our readers reluctant or too busy to speak up? Probably.
Is our society in general pre-occupied with the war? Sure.
Does current economic uncertainty scare us? Absolutely.
Might there be a better time to identify ethical companies? Of course.
Next time we ask for you to name an ethical organization, will you? Yes.

So for the time being, please accept a sincere “Thank You” for your interest in our efforts to spotlight ethical companies. We will return to the nine questions when the world settles down with the hope that you will provide us with a long list of qualified nominees. In the meantime, remember, integrity matters

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